I trained as an Industrial Physics Engineer, with a concentration in Data Science — machine learning, data-science principles, and the math and infrastructure around them. Physics still shapes how I work with data: understand the system, identify its constraints, measure, then decide.

I sit between engineering, analytics, and the business question. Pipelines and models are the medium. The point is a decision someone can defend: who to call, what to recommend, what to stop doing.

I care more about grain, incrementality, and whether a number can be reproduced than about collecting tools. Data engineering is how I practice that now. It does not have to be the whole identity.

Outside data: travel, business, cities, science and the systems behind them.

I also help organize Graffito Fest, a hip-hop and rap festival and freestyle tournament in Monterrey. It started in 2025 with Melissa Corona; we've had Eptos and Bizor.