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Portrait of Carlos Corona

Carlos Corona

I design data systems that make complex information useful.

Data Engineer · Analytics Engineer · Applied AI

System / Profile

Status

Active

Location

Mexico · 2026

Focus

Data, Analytics & AI

Currently

Data Engineer

SOURCE

  1. ingest
  2. model
  3. serve
  4. decision

Professional snapshot

Data Engineer · Analytics Engineer · Applied AI

Mexico · Remote / International

Currently

Data Engineer

Vascar Solutions

Experience

Data & Analytics

2023 → Present

Background

Industrial Physics Engineering

Data Science concentration

Worked across

  • Marketing data
  • Financial services
  • Product analytics
  • Data platforms
  • Outbound systems
  • Applied AI

Core

SQLPythondbtBigQueryAWSGCPAzureAirflowDataformFastAPIAPIsAnalytics

01 / Experience

Where I applied it

View experience

Vascar Solutions, Auronix, and Totum Talent — with the work, not only the title.

Jan 2026 — Present

Vascar Solutions

Data Engineer

Data engineering consultancy · staffing, then project-based

Mexico · Remote

I have worked both delivery models at Vascar: first staffing embedded with a client team; then project-based ownership of a GCP / BigQuery platform. Different stacks, different ways of working.

StaffingProject-basedAWSDynamoDBGlueAthenaAirflowGCPBigQueryDataformGoogle AdsMeta AdsWindsorGA4Medallion

View role

Feb 2025 — Dec 2025

Auronix

MID Data Analyst, Financial Services

Mexico

Worked at the intersection of analytics, product and financial-services operations, modeling conversational and transactional information for reporting and decisions.

AWSAthenaS3GlueRedpandadbtMetabaseSQL

View role

Aug 2023 — Feb 2025

Auronix

Data Analyst, Outbound

Mexico

Supported outbound systems with reporting, ELT collaboration, and product metrics — messaging, behavioral data, and operational analytics.

SQLAmazon AthenaAirbyteAirflowAWS GlueS3

View role

Nov 2022 — Aug 2023

Totum Talent

Database and Project Intern

HR consultancy

San Pedro Garza García, Nuevo León, Mexico

Supported administrative operations at an HR consultancy: Excel and Google Drive for day-to-day files, plus executive presentations for partners and clients.

ExcelGoogle DrivePresentations

View role

Professional domains

Data platforms

Multi-source ingestion · modeling · reliability

Marketing analytics

Paid media APIs · web analytics · CSV / JSON · client reporting

Financial services

Messages · status · transactions · product metrics

Outbound systems

Messaging · behavioral data · operational analytics

Applied AI

LLM applications · decision support · experimental systems

Systems & Patterns

From source to decision

Sources

  • Google Ads
  • Meta Ads
  • CSV / JSON
  • Server / DB
  • Cloud

Pipeline

Consume

  • Dashboard
  • Report
  • Ops systems

Decision

INGEST

Land payloads from sources into the system without deciding meaning yet.

  • Airbyte
  • APIs
  • Python
  • SourcesWhere data enters — ads platforms, files, servers, cloud.
  • PipelineLayers of a data architecture — from landing raw data to serving it.
  • ConsumeWhere information is used — dashboards, reports, ops systems.

Systems > tools

02 / Selected work

What I build

View all

Evidence · professional systems

Client names withheld when needed. Architecture patterns and engineering surface — not any company's blueprint.

Professional system

2026

Marketing data platform

Multi-client analytics platform integrating advertising, web analytics and operational sources into a unified warehouse and reporting layer.

SOURCE
Meta Ads API · Google Ads API · GA4 · custom APIs · CSV · JSON · Windsor
SYSTEM
Ingestion → Bronze → Silver → Gold → Analytics
ENGINEERING
BigQuery · Dataform · incremental models · assertions · historical backfills
ROLE
Architecture · ingestion · modeling · production reliability

Case study

Professional system

2026

Incremental identity / transaction pipeline

Late-arriving identity and transactional facts — messages, status events, and transactions — matched over time and processed incrementally with cost control. Client withheld.

SOURCE
Messages · status events · transactions · identity records · JSON APIs · CSV drops
SYSTEM
Source → Match → Incremental model → Serve
ROLE
Modeling · incrementality · reliability

Case study

Evidence · personal / research

Systems with a public repo or a documented experiment.

03 / About

Why I think this way.

From Physics to Data Engineering

I trained as an Industrial Physics Engineer, with a concentration in Data Science — machine learning, data-science principles, and the math and infrastructure around them. Physics still shapes how I work with data: understand the system, identify its constraints, measure, then decide.

I sit between engineering, analytics, and the business question. Pipelines and models are the medium. The point is a decision someone can defend: who to call, what to recommend, what to stop doing.

I care more about grain, incrementality, and whether a number can be reproduced than about collecting tools. Data engineering is how I practice that now. It does not have to be the whole identity.

Outside data: travel, business, cities, science and the systems behind them.

I also help organize Graffito Fest, a hip-hop and rap festival and freestyle tournament in Monterrey. It started in 2025 with Melissa Corona; we've had Eptos and Bizor.

Carlos Corona at the Universidad Complutense de Madrid master’s ceremony
Madrid / 2025
  1. 2018

    Physics

    Tecnológico de Monterrey · Industrial Physics Engineering · Data Science concentration

  2. 2023

    Data / analytics

    Product, outbound and finance teams

  3. 2025

    M.Sc. Data Engineering

    Universidad Complutense de Madrid · Azure (Storage, Catalog, OpenAI, Databricks)

    View the post

  4. Now

    Data Engineering

    Data Engineer as the primary role

03 / About

Measure before optimizing

05 / Stack

Tools I use

AWS, GCP, and Azure — I've shipped work on each. The inventory is tooling, not a certification wall.

TOOLING

SOURCE

  • APIs
  • S3
  • Athena

INGEST

  • Airbyte
  • Airflow

TRANSFORM

  • dbt
  • Dataform
  • SQL

SERVE

  • FastAPI
  • Metabase
  • Streamlit
AWSGCPAzureBigQueryDatabricksAthenaPython

06 / Contact

Open to conversations about Data Engineering, Analytics Engineering, Applied AI, and projects that need that mix. Email is the most reliable path.

carloscorona99@gmail.com→